Agency settings
Customise branding & API key
API key not set
Agency branding
Agency name
Agency logo (PNG or SVG, optional)
No logo uploaded
Brand accent colour
Used for the report's primary colour and accent bar.
Anthropic API
API key
Get one at console.anthropic.com. Stored in your browser only — never sent anywhere except Anthropic's API.
Model
Claude Sonnet 4.5 (recommended)
Claude Opus 4.5 (highest quality)
Claude Haiku 4.5 (fastest, cheapest)
Save settings
Underscore
Brand Audit Tool
A health-check against your industry
Brand X-ray
Client information
Brand / company name
Website
Industry
Select industry...
FMCG / Consumer Goods
Fashion & Apparel
Food & Beverage
Technology / SaaS
Financial Services
Healthcare & Wellness
Retail & E-commerce
Professional Services
Hospitality & Travel
Media & Entertainment
Beauty & Personal Care
Real Estate
Education
Non-profit / Charity
Other
Target market
Select market...
B2C – Mass market
B2C – Premium / Luxury
B2B – SME
B2B – Enterprise
B2B2C
What does the brand do?
Brand signals (optional — improves quality)
Key competitors (comma-separated)
Brand values or positioning
Specific concerns or focus areas
Run brand audit →
Analysing brand signals...
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